The fashion sector in 2022 marks its highest turnover in the last twenty years, with growth acquired in the first half (+ 11.8%) such that even in the remote hypothesis that in the second it goes to zero, the balance would close positively. It is on these solid foundations that Milan is preparing to kick off the next one Fashion Week scheduled from 20 to 26 September in the Lombard capital. “2022 sees the highest turnover in fashion in twenty years“, He announced Carlo Capasapresident of the National Chamber of Italian Fashion during the press conference to present the Milan Fashion Week held this morning at Palazzo Parigi. “An important figure for an extraordinary first half of the year, now we are thinking of discounting a little the problem of the increase in energy costs – explained Capasa -. The impact of the energy crisis is important on fashion because the entire supply chain upstream is energy-intensive, to make a fabric or a bag you need raw materials that consume a lot of energy. The impact of energy cost on the product was 10% and has now jumped to at least 30% – added the president of Cnmi-. The price lists cannot be retouched indefinitely and this places companies in the difficult position to ask themselves how much production is worth “. This is why “we hope for a strong stance” by the government “and we expect that energy-consuming part to be favored over the cost of energy. Who better than our current government can implement these measures? I hope that all the extraordinary powers to intervene will be given to the elected government, because we need drastic measures on the energy front ”.
“We found ourselves very well with the Draghi government and the numbers show it, those of employment and GDP growth in the first place, we found ourselves the driving force of Europe and we must be proud of this – Capasa explained again speaking with us on the sidelines of FqMagazine -. We had made an appeal for the experience of the executive led by Mario Draghi to continue but this was not the case, the will of the Italians is obviously sovereign but we hope that the next government is first of all an authoritative government and listened to by international partners, this is a very important thing. And then to carry on the projects of the NRP that will allow us to modernize the country, facing the challenges of the moment in a European key because issues such as the energy crisis and inflation are resolved only if we maintain a strong position in the European context and if we manage to remain that driver capable of bringing international choices that benefit our country. Thinking of making choices to be ‘separated at home’ with respect to Europe would be absolutely deleterious“. And the circumstances have dictated that the day in which Italians are called to choose their new representatives falls into the middle of Fashion Week: in fact, on 25 September, political elections will be held but it will also be a date full of appointments for professionals. of fashion, among the fashion shows on the calendar and, above all, the CNMI Sustainable Fashion Awards (the “Oscars” of sustainable fashion) scheduled at the Teatro alla Scala in the evening. “I know that many non-residents in Milan are organizing themselves to be able to frame the appointments with the vote, we hoped that the election choice would fall on another date or that, at least, the possibility of voting on Mondays was extended but unfortunately this was not the case; on the other hand, the Fashion Week is an international event that is planned years before ”, explained again a FqMagazine Capasa.
THE MFW CALENDAR – “The one that will open on 20 September is one of the most awaited but also the most lively and attractive weeks in the calendar of appointments in Milan. There Milan Fashion Week with the fashion shows, events, creativity and innovation that distinguish it, it will help the recovery of our city and the country “, underlined the Mayor of Milan Giuseppe Sala in press conference. “If it is true that fashion is one of Italy’s strengths in the world, Milan offers this sector a unique showcase. For this reason, especially in this period of strong economic and international concerns and criticalities, Milan Fashion Week can play a strategic role in giving momentum and confidence to the entire sector ”, said the mayor. So let’s take a look at the busy calendar of events scheduled in the shadow of the Madonnina from 20 to 26 September: there will be 61 fashion shows in attendance, plus 5 in digital format on the last day. The big names are all present, we start on Wednesday 21st with Alberta Ferretti and Roberto Cavalli to close, as usual, on Sunday 25 with Giorgio Armani. Also worth noting are the anniversaries (first of all Moncler’s 70 years), the great returns (that of Antonio Marras, fresh from the acquisition by the Calzedonia group and then Salvatore Ferragamo with the debut of the new creative director Maximilian Davis) and the collaborations, with Maison Valentino and Dolce and Gabbana that support two young emerging designers. “In line with our work over the years, the program reflects our great commitment to issues of primary importance, including promoting sustainability, supporting young talents and building an inclusive fashion culture. All this will be celebrated in the great event on Sunday 25 September, in which we will inaugurate the new partnership with L ‘United Nations Ethical Fashion Initiative and the circular economy agreement with the Ellen MacArthur Foundation through the return of our CNMI Sustainable Fashion Awards event, ”concluded Capasa.
THE DATA – The growth in turnover in the first half of 2022 was “extraordinary” (+ 25%), similar to that of the first half of 2021, when there was a rebound from the depressed levels of the worst moment of the Covid crisis. In part, the exploit was supported by the recovery in prices, driven by the costs of energy and raw materials. However, turnover grew by over 18% even net of the increase in prices, going back to the levels prior to the 2008 financial crisis. Expectations for the second half of the year are for a slowdown, which in the fourth quarter could translate into a negative sign in the absence of measures to contain energy inflation. Expectations for the third quarter are not negative and a moderate positive sign is not unlikely. The trend of the 4th is, on the other hand, extremely uncertain. On the export front, in the first 5 months it grew significantly (+ 21.9% for fashion. + 30.2% in related sectors). In detail, the US and South Korean markets were the most dynamic. On the other hand, the slowdown towards China was strong and towards Russia there was a real collapse in the 5 months (-26% in fashion, -68% in jewelery, -23% for costume jewelery and -56% in eyewear). The expectations for the third quarter of the year for the Italian fashion industry “they are not negative and a moderate positive sign is not unlikely“While the trend in the fourth quarter is” extremely uncertain “: in the absence of new facts or interventions to contain energy inflation by Europe or national governments, industrial crises and a drop in consumption, notes Cnmi,” could induce with a negative quarterly result “. Therefore, despite the better-than-expected performance of the first half of the year, the forecast made in Fashion Economic Trends of last May with a turnover in 2022 growing between + 10% and + 11% compared to 2021. “A positive picture, which, however, is flanked by the new challenges of the post Covid markets and those related to the ongoing conflict but also mega / trends, accelerated by the pandemic, such as digital and sustainability. Creating and offering excellent products is the only solution that works in all scenarios, even the most difficult ones, and Italian entrepreneurs know how to do it very well ”, commented Carlo Ferro, president of ICE Agenzia at a press conference.
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